ALL PACIFIC SALES

E-commerce Channel Management

Representing Manufacturers and Importers Since 1988

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Size Matters

There are always those who feel that bigger is better, that the roar of an engine is better than the thrum of a well-oiled machine. But for some it’s the other way around, and those tend to be the clients and vendors who prefer controlled growth on Amazon, and those are the relationships we’re after.  Perhaps it’s called small batch producer, but we call it focused, crafted, and dedicated.  We limit the number of clients we work with, which allows them to feel that we’re part of their organization and team.  We keep our team tight and small enough to be nimble, and large enough to throw everyone onto a project if needed.

Amazon is Chaos - Lets Embrace It and Make it Work For You

The Amazon Marketplace is an unpredictable, wildly lucrative and jungle-like ecosystem. We live and thrive in that jungle marketplace, adapting immediately when changes go against us and attacking when opportunity arises. Understanding how to navigate through the chaos and how to drive sales is what we do best. Building a long term foundation for your brand and having an aggressive strategy to compete in your category is essential to succeeding on Amazon.

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Let's Make Amazon Work For You

For Amazon, we work on both sides of the fence. The direct retail side called Vendor Central with its category ‘buyers’, as well as the Marketplace side called Seller Central. We help guide vendors to which side you should be working with or provide a hybrid model for vendors that are capable.

You Pay Us to Sell

Commission-based or Retainer
Traditionally speaking, we’ve been manufacturers reps for nearly thirty years, working on varying commission levels. We’ve pioneered new vendors with no previous sales in our territories, as well as taken over key accounts for established vendors. We’ve sold in the Food & Drug industry, Homecenter industry, to Clubs, Midsized Dealers, and the advent of the internet for Costco, Amazon, and others. For Amazon alone, we continue to represent a handful of vendors on a commission basis with an agreed upon structure.

We Buy & Re-Sell

As a Safe, Protective Reseller of Your Brand
In some cases, whether it’s on Amazon’s traditional retail side (Vendor Central) or its marketplace side (Seller Central), we actually purchase the products from certain vendors, add a tight competitive mark up, and resell those products. This route usually comes into play when a vendor does not want to appear to be selling directly to Amazon, and also wants better control of the opportunistic resellers that junk up their product offerings and race-to-the-bottom retails. We clean all of that up.

WHAT WE DO BEST

Brand Story

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Our creative team uses engaging content to convey what’s most compelling about your brand. The content is optimized for Amazon and catered for the Amazon customer.

Listing Optimization

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We maximize your exposure by optimizing your product pages for search results, leveraging Amazon’s A+ pages, and improving product listings.

MAP Enforcement

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We help you establish MAP and enforce it. We’ll make sure sellers are listing your products at the prices you’ve set.

Clean Channel Management

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We protect your brand’s image and pricing integrity by weeding out un-authorized resellers and helping you develop protocols to keep your distribution channels clean.

Amazon Jungle

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The vast ecosystem that is Amazon can feel overwhelming. There are hundreds of things that need to be done hourly, daily, weekly. In order to survive and thrive you need a plan.

Advertising

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To get you ahead of the competition, we build you a comprehensive ad strategy that incorporates competitive research, creative imagery and tagline guidance, keyword research, A/B testing and more.

Operations

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We eliminate chargebacks, integrate third-party fulfillment channels, keep your team current on Amazon packaging requirements, reduce lead times, and provide expert advice for any and all operational concerns.

Data Mining

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We analyze the many reports Amazon offers and highlight relevant data to aid in your product research and understanding of industry trends.

Customer Centric

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We monitor new reviews and react, so that at the brand, category, and product level, your brand will be displayed in a way that resonates with your intended audience.